According to the recent interview conducted by Bleacher Report 

WWE Games Creative Director Cory Ledesma Stated:
Create-an-Arena was a feature we added last year. The focus was really just originally on the ring environment itself.

Last year we really wanted to nail that and give you full customization for that ring environment.

We were really looking to take a giant stop forward on that idea in WWE’ 13.

Now you can customize a full stage area and control the size of the venue. You can decide whether you want it to be an indoor or outdoor venue.

You can decide the type of crowd you want, as well as the type of lighting in the arena.

We were excited about allowing you to really express yourself in the arena you create.

We wanted to help you get the nitty-gritty details of your creation; whether it’s a historic recreation or your own custom creation.

We got such a great response from the feature last year, it was only logical to build that out. The arenas are not only available for exhibition play, you can also import the arenas into your WWE Universe, like last year.

The new customization options really allow you to put any show you want included in your universe.

[The expanded control over the customization in the arena] was really a positive step forward. Fans asked for it, and we were able to do it.

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